GBS was the first great brand – discover how he created this most modern of concepts.
The fourth book in the Royal Irish Academy’s award-winning ‘Judging’ series looks at the legacy of George Bernard Shaw, Nobel prizewinner for literature.
George Bernard Shaw has left a vast legacy of theatrical, fictional, polemical, critical and philosophical writing. The first person to win both a Nobel Prize and an Academy Award, Shaw bridges the Victorian era and the contemporary culture of celebrity. The GBS brand came to be recognised globally as referring to an Irish provocateur with a red beard and startling opinions. He was a master of self-invention, a nobody who captured the zeitgeist and one of the first private individuals to understand fully how to generate—and how to use—global fame.
The timing of Judging Shaw is fortuitous, as it will serve to reintroduce GBS to an Irish and international readership. The book is an interesting, informative, and well-written survey of Shaw/GBS and will be a welcome addition to the library of those who know Bernard Shaw perhaps only as the author of Pygmalion, his most popular and frequently performed play.
You can download the Introduction free of charge from the download area on the right hand side of this page.
'excellent and very attractively presented [...] timely, erudite and highly entertaining exploration of an extraordinary life'. Eleanor Fitzsimons, The Irish Times, 21/10/2017
'[A] handsome, lavishly illustrated book'. Tony Canavan, Books Ireland, 01/11/2017
'Fintan O’Toole has used mostly primary works with a stunning freshness, often putting well-known passages from Shaw into new contexts that make them really come alive, in a way that gives you the sense that Shaw is still here working on our contemporary problems, or at least should be. O’Toole makes it very clear that he was motivated to write this book precisely because, realizing that the Victorian/Gilded Age Shaw attacked with such vehemence and effectiveness has made a comeback, he argues that Shaw is never more needed than he is today. Shaw was instrumental in draining this swamp once, so maybe he can help us do it again'. R. F. Dietrich, Founder, International Shaw Society, 21/11/2017.
'The book [...] explore[s] the life and work of Shaw in all its vicissitudes. O’Toole brings him to life in such a way that is as entertaining as it is enlightening. Outside of O’Toole’s wonderful narrative, the book is a handsome production. The Royal Irish Academy have added another firm affirmation that the book is far from dead. Superbly designed with a wide variety of fascinating illustrations, it is an ideal gift for the Booklover'. Des Kenny, Kenny's bookshop, 23/11/2017.
Praise for Fintan O'Toole:
‘Informed, learned...entrancingly written’. Seamus Heaney on A History of Ireland in 100 Objects.
- Judging Shaw Exhibition, Little Museum of Dublin
- Shaw: the world's first great personal brand
- Judging Shaw exhibition at NUI Galway
- Judging Shaw public lecture at NUI Galway
Supported by the Department of Culture, Heritage and the Gaeltacht